NIIGATA NO HOSHI

I was in charge of the design of "Niigata no Hoshi", a new product from Echigo Seika, a company well-known for its "The Right Answer is Echigo Seika!
We designed each grain to look as if it were floating in the air, with a shadow on each grain, in order to intuitively appeal to consumers with its new texture of soft, fluffy, and light texture.
These star-shaped sweets are made only from rice grown in Niigata Prefecture, and are particular about taste and texture. The small, crispy, and light texture makes it suitable for people of all ages.

「正解は越後製菓！」でお馴染み越後製菓の新商品「新潟の星」のデザインを担当しました。
さくっとふっくらかるく仕上げた新食感を直感的に訴求すべく、1粒1粒に影をあしらい粒が浮いているようなデザインにしました。
新潟県産米のみを使用し味と食感にこだわった星形のお菓子です。小粒でサクッと軽いので幅広い年代の方に食べていただけます。