We designed the logo and packaging for PROGRADE, a kitchen tool brand of Shimomura Kogyo, a kitchen tool manufacturer in Sanjo, Niigata Prefecture. The concept was to bring the quality of professional-grade kitchen tools to ordinary households. This kitchen tool series pursues easy-to-use shapes while focusing on the functionality of cooking tools used by professionals. The lineup includes approximately 20 types of tools such as peelers, slicers, and scissors.
In consideration of the environmental impact of the package design, the package is made of paper. Since the contents of the paper package cannot be seen, a full-size photo of the product is shown on the front of the package, and instructions for use are provided on the back. The light blue background of the product photo gives it a clean image, and the simple and concise design is intended to appeal to people who are highly conscious about cooking.