Work: concept, naming, logo, signage plan, packaging, menu, leaflets, website, uniforms, etc.
The direct sales store of Seki Noen, a rice farm in Minamiuonuma City, Niigata Prefecture, was renewed. We were in charge of the store's VI design. We designed the store to be a place where visitors can experience the deliciousness of rice and the beauty of Minamiuonuma's rich natural environment. The restaurant offers not only pesticide-free and reduced-chemical rice, which has won gold medals in international rice flavor contests for six consecutive years, but also salted rice balls made from rice cooked in earthenware pots and home-roasted brown rice coffee. From the second floor of the store, you can enjoy a panoramic view of the Minamiuonuma countryside, and have a very luxurious time eating omusubi while admiring the environment in which the rice is grown.