Purple black glutinous rice, Shiho, cultivation is permitted only in Niigata Prefecture, which is called the visionary ancient rice. Violet trees containing abundant nutrition are rice that is friendly to the body and is good for making delicious foods. HIEN is a local food brand that agriculture, commerce and industry in Tsubame, Niigata Prefecture cooperate, seeking popularization of purple trees and abundant foods, with the word of beauty, health and local love in concordance. In design design, I am in charge of creative in brands such as naming development, concept development, logo mark, product development, package, brochure, poster, flyer and business card.