For the Echigo-Tsumari Art Triennale in Tokamachi City, Niigata Prefecture, a world-class art event, the main brand of sake produced by the Echigo-Tsumari brewery Uonuma Shuzo, Tenjinbayashi, has launched a new series with a new bottle design. Tenjinbayashi is a celebratory song that has been sung at festive occasions in the Uonuma region since ancient times, and is said to have originally been a ritual song to pray for a good harvest. Surrounded by mountains, clear streams, and rice paddies, Echigo-Tsumari's nature is both pure and harsh, with heavy snowfall of over 2 meters in winter. This sweet and umami sake is carefully brewed with the blessings of nature and the skills of skilled brewers. However, as a culmination of the brewery's long years of research, three series of Junmai-shu, which show the skills of the brewers, have been reconstructed as original design bottles for the Echigo-Tsumari Art Triennale. The design process started with concept development. I was in charge of all creative aspects of the design, starting from concept development, symbol mark development, bottle package design, and pamphlet production. Since ancient times, the people of the Uonuma Tsumari region (Tokamachi City, Niigata Prefecture) have worshipped and cherished the rich nature they have been blessed with as a god. Therefore, we designed the labels with Tokamachi's unique natural scenery, hoping that people who enjoy the sake can feel the nature as much as possible. The labels are “Bijinbayashi (beautiful forest)" for Junmai Daiginjo Genshu, "Tanada (rice field)" for Junmai Ginjo, and "Hazakake (rice field)" for Tokusen Junmaishu. We tried to design a package that would harmonize well with modern table scenes. We would be happy if you could enjoy it at home or at a party while feeling the atmosphere of Tokamachi. We have also developed a new symbol mark for Tenjinbayashi. We have also developed a new symbol mark for Tenjinbayashi, which represents the character for "heaven" in the motif of a fan, as the musical instrument is also used for celebratory songs. The end part represents a person singing and dancing in a tipsy mood.