AWARDS : Japan Package Design Association Jury Special Award, NIIGATA ADC Grand Prize, Graphic Design in Japan Election
Niigata City is a food culture creation city where production areas, processed areas, consumed areas are close together close to. Such farmers, sake breweries and restaurants in Niigata City thought about hands "Musubi", from making rice, making sake and offering, we also made "Musubu" sake for everyone. This liquor is "drinking, rice ball" that you can taste the rich climate and charm of Niigata City. Two sake breweries in Niigata city, Shuji Shuzo brewing, Echigo Shimamon did sake brewing, the rice ball made by Shuji Shuzo was named "Black" and the rice ball made by Echigo Denon gate was called "Yanagi". This liquor is a limited circulation in Niigata city, it is a rare sake that can only be tasted at a restaurant that approves the project and did rice planting and preparation together. I would definitely like to visit Niigata and taste it. Design design participated in the project meeting from naming development, and was in charge of art direction and design of package design, POP, business card, homepage, poster etc.
受賞：日本パッケージデザイン大賞審査員特別賞、新潟ADCグランプリ、Graphic Design in Japan入選
新潟市は、生産地・加工地・消費地がギュッと近くに寄り添う食文化創造都市。そんな新潟市の農家・酒蔵・飲食店が手を「むすび」、米づくりから酒の仕込み、提供までを共に考え、皆さまをも「むすぶ」お酒をつくりました。このお酒は、新潟市の豊かな風土と魅力を味わえる「呑む、おむすび」です。新潟市内の2つの酒蔵、今代司酒造、越後伝衛門が酒造りを行い、今代司酒造の作るおむすびを「黒」、越後伝右衛門の作るおむすびを「柳」と名付けました。このお酒は新潟市内限定流通で、プロジェクトに賛同し田植えや仕込みを共に行った飲食店でしか味わうことができないレアなお酒です。ぜひ新潟へ足を運んで味わっていただきたい。デザインデザインは、ネーミング開発からプロジェクト会議に参加し、パッケージデザイン、POP、名刺、ホームページ、ポスター等のアートディレクション及びデザインを担当しました。
