Produced a store specializing in tamagoyaki. Total responsibility from naming development to space design. The name "No-ya" comes from the fact that the cross section of the omelet looks like a "no" in a spiral. A small store of about 6 tatami mats on a slightly desolate street. Since the overall budget was limited, each tool was designed with cost-saving specifications. In order to attract a wide range of people, we used typography to symbolically express the trustworthiness of a long-established shop and the casualness that resonates with young people. Thanks in part to its pedestrianized street-front location and the effectiveness of leaflets, the store spread by word of mouth immediately after its opening, and some days it sells out by reservation alone, making it a phantom egg omelet.