{"id":96,"date":"2021-10-20T10:29:59","date_gmt":"2021-10-20T01:29:59","guid":{"rendered":"http:\/\/designdesign.jp\/news\/?p=96"},"modified":"2021-10-20T10:30:23","modified_gmt":"2021-10-20T01:30:23","slug":"96","status":"publish","type":"post","link":"http:\/\/designdesign.jp\/news\/2021\/10\/20\/96\/","title":{"rendered":"D&AD Awards 2021 \uff5c Graphite Pencil \u53d7\u8cde"},"content":{"rendered":"

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At the “D & AD Awards”, the international design advertising award with the strictest screening and reputation in the world, the brand design of “Seki Farm” won the “Graphite Pencil (Silver Award)” in the Packaging Design \/ Rebrand category. Following last year’s Wood Pencil, we received the\u00a0higher-grade award.<\/p>\n

What is D & AD
\nFounded in 1962 as a non-profit organization D & AD (Design & Art Direction) in the United Kingdom. Created to promote and support originality in design and advertising, the D & AD Award has a reputation for rigorous screening and has had a major impact on the evolution of the industry for many years as the pinnacle of global creativity. The activities of the organization are not only awards, but also form an exciting and imaginative community as the highest creative institution, and are growing as an organization that develops educational activities to nurture the next generation together with industry leaders worldwide. .. All of the proceeds from the awards will be used to run next-generation upbringing programs such as New Blood, envisioning a fairer and more sustainable future for the creative industry. (From the D & AD site)<\/p>\n

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\u4e16\u754c\u3067\u6700\u3082\u53b3\u3057\u3044\u5be9\u67fb\u3068\u5b9a\u8a55\u306e\u3042\u308b\u56fd\u969b\u7684\u306a\u30c7\u30b6\u30a4\u30f3\u5e83\u544a\u8cde\u300cD&AD Awards\u300d\u306b\u3066\u3001\u300c\u95a2\u8fb2\u5712\u300d\u306e\u30d6\u30e9\u30f3\u30c9\u30c7\u30b6\u30a4\u30f3\u304cPackaging Design\/Rebrand\u90e8\u9580\u3067\u300cGraphite Pencil\uff08\u9280\u8cde\uff09\u300d\u3092\u53d7\u8cde\u3057\u307e\u3057\u305f\u3002\u6628\u5e74\u306eWood Pencil\u306b\u7d9a\u304d\u3001\u4e00\u3064\u4e0a\u306e\u8cde\u3092\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u3002<\/p>\n

D&AD\u3068\u306f
\n1962\u5e74\u82f1\u56fd\u3001\u975e\u55b6\u5229\u56e3\u4f53D&AD\uff08Design & Art Direction\uff09\u3068\u3057\u3066\u5275\u7acb\u3002\u30c7\u30b6\u30a4\u30f3\u304a\u3088\u3073\u5e83\u544a\u306b\u304a\u3051\u308b\u72ec\u5275\u6027\u3092\u4fc3\u3057\u3001\u652f\u63f4\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u306b\u5275\u8a2d\u3055\u308c\u305fD&AD\u8cde\u306f\u5be9\u67fb\u306e\u53b3\u3057\u3055\u306b\u3082\u5b9a\u8a55\u304c\u3042\u308a\u3001\u4e16\u754c\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u9802\u70b9\u3068\u3057\u3066\u9577\u5e74\u696d\u754c\u306e\u9032\u5316\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u3082\u305f\u3089\u3057\u3066\u3044\u308b\u3002\u56e3\u4f53\u306e\u6d3b\u52d5\u306f\u8cde\u306e\u307f\u306a\u3089\u305a\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u6700\u9ad8\u5cf0\u306e\u6a5f\u95a2\u3068\u3057\u3066\u523a\u6fc0\u7684\u3067\u60f3\u50cf\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u5f62\u6210\u3057\u3001\u696d\u754c\u306e\u30ea\u30fc\u30c0\u30fc\u305f\u3061\u3068\u3068\u3082\u306b\u6b21\u4e16\u4ee3\u3092\u80b2\u6210\u3059\u308b\u6559\u80b2\u6d3b\u52d5\u3092\u4e16\u754c\u3067\u5c55\u958b\u3059\u308b\u7d44\u7e54\u3068\u3057\u3066\u6210\u9577\u3092\u9042\u3052\u3066\u3044\u308b\u3002\u8cde\u3092\u901a\u3057\u3066\u96c6\u307e\u308b\u53ce\u76ca\u306e\u3059\u3079\u3066\u306f\u3001New Blood\u306a\u3069\u6b21\u4e16\u4ee3\u306e\u80b2\u6210\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u904b\u55b6\u306b\u6d3b\u7528\u3055\u308c\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u696d\u754c\u306e\u3088\u308a\u516c\u5e73\u3067\u30b5\u30b9\u30c6\u30a3\u30ca\u30d6\u30eb\u306a\u672a\u6765\u50cf\u3092\u63cf\u3044\u3066\u3044\u308b\u3002\uff08D&AD\u30b5\u30a4\u30c8\u3088\u308a\uff09<\/p>\n","protected":false},"excerpt":{"rendered":"

  At the “D & AD Awards”, the international design advertising award with the strictest s […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-96","post","type-post","status-publish","format-standard","hentry","category-1"],"_links":{"self":[{"href":"http:\/\/designdesign.jp\/news\/wp-json\/wp\/v2\/posts\/96","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/designdesign.jp\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/designdesign.jp\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/designdesign.jp\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/designdesign.jp\/news\/wp-json\/wp\/v2\/comments?post=96"}],"version-history":[{"count":2,"href":"http:\/\/designdesign.jp\/news\/wp-json\/wp\/v2\/posts\/96\/revisions"}],"predecessor-version":[{"id":98,"href":"http:\/\/designdesign.jp\/news\/wp-json\/wp\/v2\/posts\/96\/revisions\/98"}],"wp:attachment":[{"href":"http:\/\/designdesign.jp\/news\/wp-json\/wp\/v2\/media?parent=96"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/designdesign.jp\/news\/wp-json\/wp\/v2\/categories?post=96"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/designdesign.jp\/news\/wp-json\/wp\/v2\/tags?post=96"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}